Innovation

Apple iPod
Jonathan Ive and the Apple design team
2001

The original iPod designed by Jonathan Ive is a true innovation of the 21st century. A small, personal device that could store over 4,000 songs. The ingenious interface with its multifunction jog wheel has helped the iPod become an instantly recognisable product the world over and reinvented the personal music sector. New ideas, technologies, manufacturing techniques and materials mean that innovation is a part of daily life, not a task that can be started and completed. At bluestone we never do something just because it has always been done that way. Make it clever and compelling but keep it simple.